It’s also used to mitigate any damage that could weaken a client’s reputation. PR isn’t just used for positive storytelling. Damage Control in PR (Negative Public Relations) In this case, you can see how PR professionals work to maintain a healthy and productive relationship between their client (the government) and the general public, who have a right to hear about new policies. PR professionals can execute political campaigns or explain a government’s new policy to the public. Public relations extends to government, too. If I’m a consumer looking for an interior designer, this announcement could help me, too. Let’s say you work for a small interior design company, and your business just won an award: “Best Interior Design Company in Chicago.” A PR specialist might draft a press release and conduct outreach to reporters to write a story about this accomplishment to spread the news to the public.Īlong with building a credible reputation for your interior design business, the PR professional is also helping the public receive relevant information about this accolade. Keep in mind that a PR professional isn’t just trying to reach a paying customer. ![]() Unlike advertisers, who tell stories through paid methods, PR professionals tell their stories through unpaid or earned media. So, in a sense, you can think of PR professionals as storytellers. If an organization is proactive about their image, they will likely be investing in positive public relations where a PR professional helps portray the brand's reputation, idea, product, position, or accomplishments in a positive light. In order to understand this, you must first consider the two sides of PR: the positive storytelling side and the negative damage-controle side. They also help clients defend their reputations during crises that threaten their credibility. Let's talk about them a little more specifically: What is a public relations professional?Ī public relations professional is in charge of creating and executing a PR strategy, helping a business or individual cultivate a positive reputation through various unpaid or earned channels and formats, including press, social media, and in-person engagements. If public relations is a bridge for that relationship, then public relations professionals are the bridge builders. So how can an organization take its beneficial relationship to the public and turn it into good press? Are you really “praying” for something, like the old saying goes, if you’re using a strategic process to get results? In fact, in 2012, the Public Relations Society of America ( PRSA) accepted a few thousand submissions before finally agreeing on one: Public relations isn’t an easy profession to define. There’s an old saying: “Advertising is what you pay for publicity is what you pray for.” ![]() PR is short for "public relations" and refers to the strategic communication from an organization to the public to maintain or cultivate public image and/or respond to public discourse.
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